Using A Website Network As A Marketing Tool

Using A Website Network As A Marketing Tool

Holy Trinity Church, Barnstaple
Website Directory
Image by Robert Cutts (pandrcutts)
The most striking feature of this church is its tower. To quote from a Devon County Council website (about half way down the page):–
"Holy Trinity church, originally built in 1847 (Mackintosh, architect), has a very handsome tower in the Somerset style, but the rest of the church had to be rebuilt in 1868 because of bad foundations and is dull."

An article about Holy Trinity in the August 1845 issue of the Gentleman’s Magazine, which can be viewed here, confirms that the architect was David Mackintosh – and gives the proposed height of the tower as 156 ft. The description of the church given in the article suggests that, at least at the time it was built, it was far from "dull".

In Sussex Parish Churches John Allen writes these words of Mackintosh:–
"David Mackintosh (c1815*-1858/59) was a Scot, who signed himself in 1847 as ‘Architect of Exeter and London’ on the plan of St Margaret’s, Ifield submitted to the ICBS. In 1850 he was at 11 Verney Place, Exeter (White’s Directory of Devon). The 1851 census lists only Christina Mackintosh there (born in 1801/02 in Scotland), but a surveyor and builder of the same name in lodgings at Barnstaple (born in Edinburgh), was presumably the same man on his travels – he had designed Holy Trinity church there in 1846. He worked extensively in the county, mostly on the restoration or reconstruction of churches, one of them in the romanesque style, but also designed at least one large house. He died in Exeter at his home in Verney Place."

The Gentleman’s Magazine and Historical Review of July 1859 records on page 318 (14 lines from bottom right) the death at Verney Place, Exeter, in September (presumably 1858) of David Mackintosh, esq, architect, aged 42. This is reasonably consistent with his having been born in 1815 *.

Mackintosh was responsible for the restoration of the Church of St Michael and All Angels, Heavitree, Exeter at about the same time as his work on the Holy Trinity. The tower of St Michael’s is probably entirely his work as it looks pretty similar to that of Holy Trinity. The church is described in Exeter memories.

Another church in which Mackintosh’s influence can be seen lies 10 km or so west of Holy Trinity. St Margaret’s, Northam, was in a sorry state in 1853 when Mackintosh was hired as the architect in a project for its restoration. In his article on the church which may be viewed here, David Gale confirms the date of his death and adds that he died from "the effects of inflammation of the lungs." The photo of St Margaret’s which can be seen on the Northam website shows that it too has a tall tower, though it’s not as tall as that of Holy Trinity – and it was built several centuries before Mackintosh’s time.

At Stoke by Hartland, 20 km further west of Northam, yet another example of Mackintosh’s restoration work can be seen. His involvement with St Nectan’s Church in that village took place during 1848. Read more about the church here and take a look at Robert Frost’s comprehensive photographic record of the church.

I believe that the Grade I listed church of St Mary and St Martin in the parish of Chudleigh, Teignbridge also in Devon was yet another Mackintosh restoration. The evidence for my belief is here. As Alan Rosevear’s photo shows, the tower is not in the Mackintosh tradion at all. It must be part of the original structure.

Greinton House, in the village of Greinton near Ashcott in Somerset, is certainly a Mackintosh design. When built it was within the grounds of Greinton Church but it’s now a guesthouse and is on the other side of the main road through the village. There’s more about it here and there’s a photo of it here.

Mackintosh also had a hand in the restoration in the early 1850s of the building known as Affeton Castle in East Worlington, Crediton, Devon. In fact it isn’t really a castle, just a gatehoouse – though a very imposing one.

Perhaps the most important building designed by David Mackintosh is the Mariners’ Home in Greenock. It’s stated here that the architect was Robert Macintosh of Exeter. But there’s a reference here to a 19th-century lithograph which shows a view of Sir Gabriel Wood’s Mariners’ Asylum, Greenock with, printed on the base, ‘David Mackintosh Architect Exeter’.

And from where did Mackintosh get the inspiration for his towers? Maybe it was from the Cathedral of the Moors in Widecombe in the Moor, South Devon.

My thanks to John Allen of Sussex Parish Churches for allowing me to reproduce the passage about David Mackintosh (3rd paragraph).

Robert Cutts, January 2010.

* Evidence has come to light which suggests that David Mackintosh was born in c1802 rather than c1815. RDC, April 2012

We all know that when opening and running a business or potential money making website online requires much active marketing and advertising unlike opening a brick and mortar shop. When you open a physical store you can bet on getting potential customers free of marketing cost. Your store has a location either near or by a street or within a market setting such as a shopping mall. This means that no matter what someone will pass by or notice your shop from a distance. Is marketing therefore not required? Not quite, it is still highly suggested. A business owner wants to develop paths not only to direct curious prospects to their domain but also to develop a reputation and to inform the public with more details about their product or service before they even set foot in the store itself.

Now let’s enter the World Wide Web shall we? Cyberspace. That’s right, for marketer’s the key word here is space and the web has lots of it. The internet is virtually unlimited when it comes to space. Therefore here when you put up your shop via website, you can’t count on anything even human coming by without marketing involved. Sure there are highways, streets, and paths but they’re not even close to the new website’s front door. Unlike in physical reality, here we have to construct our own paths and roads. Most of us can’t even dream of building a highway leading to our websites so we pay for marketing products and services that secure little streets to these massively busy highways such as Yahoo and Google. We network outward with paths and dirt roads to other websites that reach out and spend countless hours working through ways of making contact without having to spend more than $ 10 or joining any terrifying paying subscription agreement. This is reality and in it we lose and usually we lose a lot if we are to get to where we need. It must be known that we will lose or success will not just be out of reach but left behind and forgotten, which is the ultimate downfall of a great idea.

There are well known approaches to scraping out small paths to the everlasting traffic of cyberspace. We light our candles and spotlights to attract others by writing articles such as this one or releasing cheap press statements. Webmasters join social networks and directories to form a trust and of course another path that is open to all, yet being too ambiguous to drive enough force for curiosity. Lame attempts are conducted daily to gain links that point back at our sweat and headache driven websites that have earned certain appeal. And for what? To connect with these major highways like Google by digging out frail streams that poke into their mighty river.

Yet let’s not shun and hide our eyes at these approaches of pulling traffic from elsewhere. After all isn’t human traffic a concept that cannot be bound? Don’t we all have the right to be heard? Damn right we do!

So how can we take the game plan to the next level? A network is required. A network not for the individual, we have enough of those out there. No we need a network for our foundations, a network of ideas and platforms, a network of websites. I?m not speaking here of a simple directory as that is a database where websites are not connected in any way and only really push the money earning power of the directory’s webmaster. No, it is a time to take an approach on a true website network. A networked directory where each website even though original to its core, helps its neighboring websites in a clear “one for all an all for one” strategy.

How could a true “one for all and all for one” type of website network interconnect in order to be effective within the marketing sphere? The answer lies within the subdomains. A website?s subdomains tend to share in the Alexa rating and Google page rank. All that is required for a true website network to work is a single domain name that hosts webpages that each individually dedicate themselves to a particular website. Various webmasters of the websites provide content or the webpage code itself and it is uploaded under the root domain. It is each webmaster?s responsibility to optimize what they provide to the website network as it is so on their own website.

A website network can be a remarkable tool that can build a powerful extra number of streets to a website. Joining the network is easy cost free and with more education on the matter provided as a bonus. Kidawa is such a network and as it reveals its plans, lessons will be provided for webmasters on how and why to optimize their networked webpages. This is a chance to learn and grow while saving the dime for other necessities. Treat your website. Share it, talk about it, and submit it. It is a world where it matters much on who you know and what you know. We can all use help at times, so why not help others as they help you.

Kidawa.com is the true one for all and all for one strategy to get more real traffic to your website. Submit your website for a free completely customizable webpage.

Website Promotion Using Directory Links

Website Promotion Using Directory Links

Dwight Loomis home, circa 1860 in Rockville, CT. Christmas Decor with snow (December 2009)
Website Directory
Image by KarasCorner
****Recently added to WeHeartIt.com, I’m flattered that you *heart* my photo! The owner of the home is too! weheartit.com/entry/5343561 ****
****And also featured in the "Outdoor Christmas Decorating Ideas" section of the Front Porch Ideas and More website! Thank you! ****

Photo Taken: December 9, 2009

A Little History…
This greek-gothic victorian home was built circa 1860 and previously sat where Burke Fortin Funeral home is presently in Rockville, Connecticut. It was moved between 1890-1892 to it’s present location on Orchard Street. It was home to Dwight Loomis.

Dwight Loomis (July 27, 1821 – September 17, 1903) was a United States Representative from Connecticut in 1851, a delegate to the Republican National Convention in 1856 as well as a member of the Connecticut Senate from 1857-1859. He was later elected as a Republican to the Thirty-sixth and Thirty-seventh Congresses (March 4, 1859-March 3, 1863). While in Congress, he served as chairman, Committee on Expenditures in the Department of the Treasury (Thirty-sixth Congress). He was not a candidate for renomination in 1862. After Congress, he served as judge of the Superior Court of Connecticut 1864-1875 and a Justice of the Connecticut Supreme Court 1875-1891. He moved to Hartford, Connecticut in 1892 and was Connecticut referee from 1892 until his death in a train accident near Waterbury, Connecticut in 1903. He is buried in Grove Hill Cemetery, in Rockville, Connecticut. (Biographical information obtained from the "Biographical Directory of the United States Congress")

The current owner of the home decorates it for every seasonal holiday.

This home has not been recognized by the Vernon Historical Society.

Website promotion in order to get high search engine listings, and directory links are one of the best ways of doing that. By listing your website in a link directory or submitting articles to an article directory you achieve two things:

a) If your website is relatively new, you get the benefit of rapid search engine visits and consequent indexing and listings. Without website promotion, or some means of letting Google, for example, know that your website exists, you may wait a long time before it indexes your web pages. However, because an article or link directory is visited frequently by search engines, directory links will lead them straight to your web pages.

b) Unless the link directory or article directory uses the ‘nofollow’ attribute you will get a share of the Google PageRank of the web page on which your website or article is published. Some directories use the ‘nofollow’ attribute that prevents you getting that PR share, so avoid these if you can, although many offer the straight link for a fee. That is generally worth paying for.

Another reason for website promotion using directory links from a website or an article directory is that visitors to such directories will click on your link. In the case of a link directory, the link will be the website listing itself, and for an article, the link is contained in a section known as the ‘author’s resource’, generally found at the end of the article.

Writing articles is a particularly useful way of website promotion because you use anchor text for your links, regarded by Google as offering a better way of optimizing the article than just a straight URL. The anchor text should relate either to the theme of the article or of the web page you are promoting.

While website directories generally publish the URL of your domain, an article can be published in an article directory with the URL of any page in your website you want to promote. It is deep links such as these that can make a real difference to the prominence of your website on search engine listings.

How do you promote your website with directory links? What are the mechanics? The procedure is really quite simple, and we shall discuss it here, first with link directories and then with article directories.

Website Promotion using Link Directories

When you register with a link directory, you will be asked to generate a user name and password. That will then generally be followed up with an email containing a confirmation link that you must click to confirm your registration. That is to prevent spambots from creating mass registrations with the directory.

Then you will be directed to the login page where you use the details you have provided to log in. You can then enter the details of your website. Each is different, and you may be asked for the website name or title, the URL and a description of what the site is about. That will be published with the site listing. Some might ask you for keywords that will enable your website to appear when people use these keywords in their search.

You then get a link from the directory to your website. That will help improve your PageRank and, additionally, Google and the other search engines will follow that link next time they visit the directory and your site will be spidered. Also, real people might read your description and decide to check out your site, so link directories can also generate traffic. Your description should be designed to impress the reader.

Website Promotion using Article Directories

An article directory is somewhat different. Here, you must first write an article that relates to the theme of your niche or website. You will generally use the same procedure to join an article directory, though may not have to give details of your website.

You then enter your article into the boxes provided: generally a box for the title, one for the article body and one for the resource. The latter two may be combined in some directories. You will also have a box for a summary of the article that will appear in the article directory, and perhaps a list of keywords will be requested.

There are many benefits of article marketing as it is called – far too numerous to list here, but suffice it to say that it is a very powerful method of promoting your website. You receive traffic through people reading the article and then clicking on your link to learn more, from improved Google PageRank and also from others copying your article, complete with resource, to use as content on their own websites.

All in all, when carrying out your website promotion using directory links, you are using one of the most powerful and least expensive techniques available to you, and few are ever disappointed with the results. It takes little work, and although some directories offer free listings, others make a small charge which is well worth the expenditure for the return you get in website promotion.

More information on Website Promotion using directory links is available from http://www.anetdirectory.com where you will also find a website and an article directory to get you started.

How To Build Your Search Engine Ranking Using Website Directories

How To Build Your Search Engine Ranking Using Website Directories

Web 2.0 Digitage 2012
Website Directory
Image by ocean.flynn
Logos from Web 2.0 are caught in the web somewhere a starry night, clouds, science fiction landscapes of our inner space, the synapses of the brain, the virtual space that is not abstract, imagined or really real.

Web 2.0, is a term coined by Tim O’Reilly in 2004 for a series of conferences on a revivified Internet. O’Reilly (2005) in what is now considered to be his seminal article claimed that, “If Netscape was the standard bearer for Web 1.0, Google is most certainly the standard bearer for Web 2.0 (O’Reilly 2005). He contrasted Web 1.0 with Web 2.0 by citing examples: DoubleClick vs Google AdSense, Ofoto vs Flickr, Britannica Online vs Wikipedia, personal websites vs blogging, domain name speculation vs search engine optimization, page views vs cost per click, publishing vs participation, content management systems vs wikis directories (taxonomy) vs tagging (”folksonomy”) and stickiness vs syndication. The conceptual map his team devised provides a sketch of Web 2.0 showing social networking sites, wikis, communication tools, and folksonomies.

Although some argue that it does not exist as anything more than geek jargon, for this new user, it is a promising and surprising paradigm shift in the Internet and in software development. I began blogging using Web 2.0 freeware in September 2006. Numerous users like myself have access to sophisticated, ever-improving software technologies since the cost of development is shared among enthusiastic nerds and geeks (in a good way). Freeware on Web 2.0 is not proprietary by nature but is capable of generating huge profits because of the viral way in which users share in the development, marketing and growth of the product while improving connectivity and in content in the process.

NB Original Digitage Web 2.0 December 5, 2006 www.flickr.com/photos/oceanflynn/315385916

Selected webliography

Tim O’Reilly, 2005. "What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software". Uploaded 09/30/2005. Accessed January 6, 2007.

A sketch of brain neurons, digital layers: synaptic gap, starry night, Web 2.0 icons, clouds, using Adobe PhotoShop layering capacities

If your goal in building your online business is to generate lots of organic search engine traffic, then it goes without saying that getting your website to rank well in the search engines is crucial. In order to get your website to rank well — whether it be an affiliate review style site, an information site, or simply a conventional blog — you must create a strong network of authoritative backlinks which serve as the foundation of your website’s credibility with the search engines. This is one of the key basics of offline search engine optimization (SEO).

A common question is whether or not it is necessary to submit your website to online directories to establish that foundation. The short answer is yes; particularly when you first launch your website or blog, submitting your website to online directories is an important and effective way to begin building backlinks. What follows is a brief overview of the process.

Directory submissions should be done methodically over a period of time — this is generally more effective than a single mass submission because it is more natural, which matters in the eyes of the search engines. In addition, assuming you are not going to pay for your directory listing, it can often take 90 days or more before your back links begin to appear. So it is important to get started building your backlinks early and often.

With most directories, you will only be able to submit your home page and you can only submit your website once. Take the time to change up your keywords and title so that not all of your directory submissions are the same. Target 3 or 4 keyword phrases and use those in your website directory listing title (your website name), rotating the keyword phrases from directory to directory. When you do this, you enhance the likelihood of your site being categorized by the search engines for more than one keyword out of the gate.

The value of listing with a directory is twofold. Firstly you have more opportunity to get the search engines to notice you, especially when you have an authoritative link from a high page rank website. Secondly, it helps the search engines sort out what your website is about based on the category under which you are listed in the directory… which can matter if your website is new and doesn’t yet have very many pages or content posts.

There are literally thousands of online directories, so it is important to realize that not all directories are created equal. A website’s page rank is a reflection of its authoritativeness in the eyes of Google. A link back from a high page rank site, let’s say a PR 6 as an example, carries much more weight in terms of the implied authority of your website than a back-link from a low page rank site.

Focus your attention over the first month or so on submitting to higher page rank directories — page rank 4 and up. Ideally, you will submit to between 200 and 300 directories over your first month, so take the time to find those higher page rank directories and manually submit to them.

The idea of submitting to 200 or 300 directories over your first month may sound like a lot of work. In some ways it is, although it is more tedious than difficult. An hour a day, a couple of times a week will get you there.

Directory submissions are a key part of building your website relevance in the eyes of the search engines. To learn more about how to effectively use website directory submissions, or if you just don’t want to do the work yourself and would rather outsource the process very inexpensively, click this link now: http://www.platinuminternettraining.com/website-directory-submissions-and-your-off-page-seo/

Have you ever wanted to start an online directory? Well now you can! This directory software helps you built SEO friendly directory websites in minutes.
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