Katoomba Leura Tourist Directory
Image by Blue Mountains Local Studies
Notes: Katoomba Leura Tourist Directory, Issued by the Publicity Department, Blue Mountains City Council. Copied and drawn by V. E. Coleman, 1948.
Licensing: Attribution, non-commercial, share alike, creative commons. If you use this image in any way, including blogs, Facebook and websites, you should attribute it to Blue Mountains City Library and provide a link back to this page. Resale or any other commercial use is prohibited without a written agreement. These same restrictions apply to secondary users.
Repository: Blue Mountains City Library www.bmcc.nsw.gov.au/yourcommunity/library
Part of: Local Studies Collection – maps
Your website is complete and looks great now you want everyone to know about it. What is the next step? How do you reach as many people as you can to make sure everyone will find your website? Hire a plane and have it streaming a banner with your website on it? Well that is of course an option however there are some other alternatives that may prove less expensive and more rewarding as far as business results are concerned. How then do you get your website noticed and as quickly as possible? One of the first steps is to use website directories to get your website out to as many people as possible. A website directory works effectively to allow search engines to locate your site and gives you a chance to get ahead of your competition.
So what is so great about submitting your website to a directory, the benefit is that you will get a link back to your website from the directory and you can get it for free. A link back to your website is important because the more links you have back to your site will increase the rating of your site and it will be indexed by what are called search engine spiders. What the spiders do is they follow links from site to site and when your site is one of those sites then they index your site. Sites that are indexed show up higher in search engine results when people are searching for your products or services on a directory. Therefore you are getting to reach more of your potential customers by showing up higher in the index than other sites that have less links.
So now how do the directories work? Well, a directory is a list of websites that are placed into categories and subcategories relevant to the business or service they provide. The subcategories allow for much easier search of the information that your potential customers will be looking for. When you list in subcategories this makes it much easier for the search engine spiders to locate them. Search engine spiders visit directories much more than they visit a lot of other sites and the reason for this is that the directories link back to the websites listed in their categories and subcategories. Therefore listing with a website directory gives you much higher quality of back links and more potential for your customers to find you.
How then do you choose the right website directory? It isn’t that difficult a concept, choosing the right directory, there are some considerations to make and these are firstly, do you pay the directory or do you use free directories? You are the only one that can decide that fact. Free directories will still give you the back links that you are aiming for. A good way to determine whether you will be noticed on a free directory is to check the page ranking of the directory itself to see if the website directory has a good ranking. Other options are to check the sites and see how they are growing, if you see a site is growing then it is a very good sign that it is a popular directory already, or is getting up there in the in terms of popularity. A site like this is a very good place to be included.
You will also find that there are specific directories, relative entirely to your business, or general directories which cover a variety of information. Both forms are effective in your purpose, so you should post on general and specific directories to increase your website exposure in general. Don’t feel you should be limited to one website directory, there are many and you can use as many as you wish. Your aim remember is to get your website noticed and get those quality back links to your website in turn making your website a higher ranking itself. There are no rules that limit the number of directories that you list with, only the directories themselves may have rules that do not allow you to list.
Another option is submissions. Submission options are a manual process and they use submission software through a directory submission service. Directory submission services may manually make submissions or they may also use software for the process. For Directory Submission Services this is more difficult because there are directories that will not allow submissions from software. The purpose being that they ensure that real human beings are making postings on their directory. The directories have real human beings approving their submissions and if they are receiving multitudes of submissions daily or weekly and are aware of how software submissions occur then almost always these submissions would be rejected. You can use software programs of course but just beware that this will not always work and therefore manual submissions are always a good idea as well. If you lack the time and dedication to improving your website then it would be a good idea for you to look into the services of a directory submission service, then they can do all of this work for you, allowing you the time you need to concentrate on providing the service or product you say you will in your new website.
The next step, get the maximum benefit. How do we go about that? Well just posting your website onto a directory is not enough you have to have more information than the details above to be successful in what you are doing. Firstly make sure that your website text information is high standard so that you will have people clicking on the link and coming to your site, it is not enough to just make submissions you need to have an interesting and people catching text used in your submission. An important point is that you must vary your descriptions; you should not be using the same description for every directory that you place submissions. People who are searching for specific products or information will browse the directory lists and not just click on the first available option if they can easily find something that provides more specific information to their requirements.
Now, make sure your information is good, make sure that you make as many submissions as you can to different website directories for maximum exposure. Make sure the directories allow the easy back link to your website and that they are easy to manage. There is no point submitting to a directory that is hard to follow. Check that the directories you are choosing will let you put in links to your inner web pages as well as this gives more chance for the people to find you with better indexing options.
So there are some tips pointers and hints for getting your website off and racing. The website marketing for all businesses is a tough place to get into and without the right tools many businesses do not get what they wanted to achieve from the websites. These pointers should help you get started and if you follow these tips you may find you far exceed your expectations for your new website. Good Luck to you!
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