Using A Website Network As A Marketing Tool

Using A Website Network As A Marketing Tool

Holy Trinity Church, Barnstaple
Website Directory
Image by Robert Cutts (pandrcutts)
The most striking feature of this church is its tower. To quote from a Devon County Council website (about half way down the page):–
"Holy Trinity church, originally built in 1847 (Mackintosh, architect), has a very handsome tower in the Somerset style, but the rest of the church had to be rebuilt in 1868 because of bad foundations and is dull."

An article about Holy Trinity in the August 1845 issue of the Gentleman’s Magazine, which can be viewed here, confirms that the architect was David Mackintosh – and gives the proposed height of the tower as 156 ft. The description of the church given in the article suggests that, at least at the time it was built, it was far from "dull".

In Sussex Parish Churches John Allen writes these words of Mackintosh:–
"David Mackintosh (c1815*-1858/59) was a Scot, who signed himself in 1847 as ‘Architect of Exeter and London’ on the plan of St Margaret’s, Ifield submitted to the ICBS. In 1850 he was at 11 Verney Place, Exeter (White’s Directory of Devon). The 1851 census lists only Christina Mackintosh there (born in 1801/02 in Scotland), but a surveyor and builder of the same name in lodgings at Barnstaple (born in Edinburgh), was presumably the same man on his travels – he had designed Holy Trinity church there in 1846. He worked extensively in the county, mostly on the restoration or reconstruction of churches, one of them in the romanesque style, but also designed at least one large house. He died in Exeter at his home in Verney Place."

The Gentleman’s Magazine and Historical Review of July 1859 records on page 318 (14 lines from bottom right) the death at Verney Place, Exeter, in September (presumably 1858) of David Mackintosh, esq, architect, aged 42. This is reasonably consistent with his having been born in 1815 *.

Mackintosh was responsible for the restoration of the Church of St Michael and All Angels, Heavitree, Exeter at about the same time as his work on the Holy Trinity. The tower of St Michael’s is probably entirely his work as it looks pretty similar to that of Holy Trinity. The church is described in Exeter memories.

Another church in which Mackintosh’s influence can be seen lies 10 km or so west of Holy Trinity. St Margaret’s, Northam, was in a sorry state in 1853 when Mackintosh was hired as the architect in a project for its restoration. In his article on the church which may be viewed here, David Gale confirms the date of his death and adds that he died from "the effects of inflammation of the lungs." The photo of St Margaret’s which can be seen on the Northam website shows that it too has a tall tower, though it’s not as tall as that of Holy Trinity – and it was built several centuries before Mackintosh’s time.

At Stoke by Hartland, 20 km further west of Northam, yet another example of Mackintosh’s restoration work can be seen. His involvement with St Nectan’s Church in that village took place during 1848. Read more about the church here and take a look at Robert Frost’s comprehensive photographic record of the church.

I believe that the Grade I listed church of St Mary and St Martin in the parish of Chudleigh, Teignbridge also in Devon was yet another Mackintosh restoration. The evidence for my belief is here. As Alan Rosevear’s photo shows, the tower is not in the Mackintosh tradion at all. It must be part of the original structure.

Greinton House, in the village of Greinton near Ashcott in Somerset, is certainly a Mackintosh design. When built it was within the grounds of Greinton Church but it’s now a guesthouse and is on the other side of the main road through the village. There’s more about it here and there’s a photo of it here.

Mackintosh also had a hand in the restoration in the early 1850s of the building known as Affeton Castle in East Worlington, Crediton, Devon. In fact it isn’t really a castle, just a gatehoouse – though a very imposing one.

Perhaps the most important building designed by David Mackintosh is the Mariners’ Home in Greenock. It’s stated here that the architect was Robert Macintosh of Exeter. But there’s a reference here to a 19th-century lithograph which shows a view of Sir Gabriel Wood’s Mariners’ Asylum, Greenock with, printed on the base, ‘David Mackintosh Architect Exeter’.

And from where did Mackintosh get the inspiration for his towers? Maybe it was from the Cathedral of the Moors in Widecombe in the Moor, South Devon.

My thanks to John Allen of Sussex Parish Churches for allowing me to reproduce the passage about David Mackintosh (3rd paragraph).

Robert Cutts, January 2010.

* Evidence has come to light which suggests that David Mackintosh was born in c1802 rather than c1815. RDC, April 2012

We all know that when opening and running a business or potential money making website online requires much active marketing and advertising unlike opening a brick and mortar shop. When you open a physical store you can bet on getting potential customers free of marketing cost. Your store has a location either near or by a street or within a market setting such as a shopping mall. This means that no matter what someone will pass by or notice your shop from a distance. Is marketing therefore not required? Not quite, it is still highly suggested. A business owner wants to develop paths not only to direct curious prospects to their domain but also to develop a reputation and to inform the public with more details about their product or service before they even set foot in the store itself.

Now let’s enter the World Wide Web shall we? Cyberspace. That’s right, for marketer’s the key word here is space and the web has lots of it. The internet is virtually unlimited when it comes to space. Therefore here when you put up your shop via website, you can’t count on anything even human coming by without marketing involved. Sure there are highways, streets, and paths but they’re not even close to the new website’s front door. Unlike in physical reality, here we have to construct our own paths and roads. Most of us can’t even dream of building a highway leading to our websites so we pay for marketing products and services that secure little streets to these massively busy highways such as Yahoo and Google. We network outward with paths and dirt roads to other websites that reach out and spend countless hours working through ways of making contact without having to spend more than $ 10 or joining any terrifying paying subscription agreement. This is reality and in it we lose and usually we lose a lot if we are to get to where we need. It must be known that we will lose or success will not just be out of reach but left behind and forgotten, which is the ultimate downfall of a great idea.

There are well known approaches to scraping out small paths to the everlasting traffic of cyberspace. We light our candles and spotlights to attract others by writing articles such as this one or releasing cheap press statements. Webmasters join social networks and directories to form a trust and of course another path that is open to all, yet being too ambiguous to drive enough force for curiosity. Lame attempts are conducted daily to gain links that point back at our sweat and headache driven websites that have earned certain appeal. And for what? To connect with these major highways like Google by digging out frail streams that poke into their mighty river.

Yet let’s not shun and hide our eyes at these approaches of pulling traffic from elsewhere. After all isn’t human traffic a concept that cannot be bound? Don’t we all have the right to be heard? Damn right we do!

So how can we take the game plan to the next level? A network is required. A network not for the individual, we have enough of those out there. No we need a network for our foundations, a network of ideas and platforms, a network of websites. I?m not speaking here of a simple directory as that is a database where websites are not connected in any way and only really push the money earning power of the directory’s webmaster. No, it is a time to take an approach on a true website network. A networked directory where each website even though original to its core, helps its neighboring websites in a clear “one for all an all for one” strategy.

How could a true “one for all and all for one” type of website network interconnect in order to be effective within the marketing sphere? The answer lies within the subdomains. A website?s subdomains tend to share in the Alexa rating and Google page rank. All that is required for a true website network to work is a single domain name that hosts webpages that each individually dedicate themselves to a particular website. Various webmasters of the websites provide content or the webpage code itself and it is uploaded under the root domain. It is each webmaster?s responsibility to optimize what they provide to the website network as it is so on their own website.

A website network can be a remarkable tool that can build a powerful extra number of streets to a website. Joining the network is easy cost free and with more education on the matter provided as a bonus. Kidawa is such a network and as it reveals its plans, lessons will be provided for webmasters on how and why to optimize their networked webpages. This is a chance to learn and grow while saving the dime for other necessities. Treat your website. Share it, talk about it, and submit it. It is a world where it matters much on who you know and what you know. We can all use help at times, so why not help others as they help you. is the true one for all and all for one strategy to get more real traffic to your website. Submit your website for a free completely customizable webpage.