Digitage Web 2.0
Image by ocean.flynn
Logos from Web 2.0 are caught in the web somewhere between NASA photos of deep space, science fiction landscapes of our inner space, the synapses of the brain, the virtual space that is not abstract, imagined or really real.
Web 2.0, is a term coined by Tim O’Reilly in 2004 for a series of conferences on a revivified Internet. O’Reilly (2005) in what is now considered to be his seminal article claimed that, “If Netscape was the standard bearer for Web 1.0, Google is most certainly the standard bearer for Web 2.0 (O’Reilly 2005). He contrasted Web 1.0 with Web 2.0 by citing examples: DoubleClick vs Google AdSense, Ofoto vs Flickr, Britannica Online vs Wikipedia, personal websites vs blogging, domain name speculation vs search engine optimization, page views vs cost per click, publishing vs participation, content management systems vs wikis directories (taxonomy) vs tagging (”folksonomy”) and stickiness vs syndication. The conceptual map his team devised provides a sketch of Web 2.0 showing social networking sites, wikis, communication tools, and folksonomies.
Although some argue that it does not exist as anything more than geek jargon, for this new user, it is a promising and surprising paradigm shift in the Internet and in software development. I began blogging using Web 2.0 freeware in September 2006. Numerous users like myself have access to sophisticated, ever-improving software technologies since the cost of development is shared among enthusiastic nerds and geeks (in a good way). Freeware on Web 2.0 is not proprietary by nature but is capable of generating huge profits because of the viral way in which users share in the development, marketing and growth of the product while improving connectivity and in content in the process.
NB Digitage updated 2010 www.flickr.com/photos/oceanflynn/6632389481
Tim O’Reilly, 2005. "What Is Web 2.0: Design Patterns and Business Models for the Next Generation of Software". Uploaded 09/30/2005. Accessed January 6, 2007.
An internet directory also known as a website directory is a directory on the internet or the world wide web. A web directory categorises lists of websites and gives you a summary of what each site is about and what to expect from it. A human edited web directory is created and maintained by editors who add links and categories to the directory.
A web directory unlike a search engine does not list websites according to any keyword but according to the categories they belong to. A link of all the websites listed under each category is provided so that the viewer can connect to the site after he reads about it. The categories and sub categories may vary from directory to directory, a list of categories from a directory could be like entertainment sites, poker sites, casino sites, bingo sites etc. There may also be other directories that vary in the kind of categories like say if the category is educational sites the websites listed could be under sub-categories like MBA colleges, medical colleges etc.
Websites to be listed on an internet directory have to be approved by the editor they cannot be automatically updated like on search engines. Editors view the content of each website submitted for approval and decide according to the terms and conditions of their directory. Therefore the traffic that comes through a directory is quality traffic and that which comes through a search engine is bulk or unsorted traffic. Search engines generally rank websites according to the number of web directories they are listed in and their order of priority in them. Each link is considered as a vote, thus more the links higher is the ranking of websites on search engines.
For new websites or small businesses looking for more traffic on their websites it is better to get their sites listed on internet directories rather than search engines, as search engines are vast and uncategorised where as directories are systematically organised under specific categories and the viewers searching for a site on a directory usually turn out potential customers whereas those on search engines could be just browsers .
Website Directory Structure tutorial, by Jeff Wood, Colorado State University Extension