Advertise Your Website by Writing Articles

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Australasian Law Awards gets some entertainment and wow factor with Human Statue Bodyart judge living statues at Sydney Town Hall…

The ALB Australasian Law Awards is the premier awards event for the Australian and New Zealand legal industry. It brings together under one roof more than 500 in-house counsels, private practitioners and industry leaders to celebrate excellence in the legal profession, recognising individuals, teams and companies for their outstanding achievements.

For the uninitiated, ALB stands for ‘Australasian Legal Business’, which is a leading trade publication from Thomson Reuters.

Last Thursday the awards came with some extra excitement and wow factor.

The legal world collaborated with the creative arts arts and entertainment world, as Sydney based Human Statue Bodyart created and provided 4 human statue ‘Living Judges’.

The prestigious event was so large that it took up two rooms. The human statues were in the ‘Vestibule’ room, while dinner for hundreds of guests was served in the adjoining ‘Centennial Hall’.

As far as we can ascertain, it was the first time that the Law Awards (or any other legal entity in Australia), has used human statues, living statues, or even done anything with bodypaint. From the excellent feedback received, it will not be the last time that the awards or legal sector in Australia uses statues from Human Statue Bodyart.

It’s understood that Thomson Reuters was the prime organiser of the event.

About Thomson Reuters…

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals.

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world’s most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, go to


Human Statue Bodyart

Human Entertainment

ALB Awards

Thomson Reuters

Thomson Reuters (Australia)

Sydney Town Hall



Law In Order proudly sponsors the ALB Australasian Law Awards 2013.

The ALB Australasian Law Awards is the premier awards event for the Australian and New Zealand legal industry. It brings together under one roof more than 500 in-house counsels, private practitioners and industry leaders to celebrate excellence in the legal profession, recognising individuals, teams and companies for their outstanding achievements.

The ALB Australasian Law Awards return to the Sydney Town Hall on 30 May 2013 where all the winners will be announced.

Law In Order is a proud sponsor of 3 awards:
• Innovative Use of Technology
• Insurance Firm of The Year
• Employment Specialist Firm of The Year

We would like to take this opportunity to congratulate The 2013 ALB Award finalists and look forward to celebrating the big night with you all soon.

Gilbert + Tobin a multiple winner at prestigious ALB Law Awards 2013…

Gilbert + Tobin (G+T) won a total of five awards including Australian Deal of the Year at the ALB Law Awards 2013, hosted at Sydney Town Hall on May 30.

G+T was awarded Australian Deal of the Year for the Nine Entertainment Group restructure. The firm represented Nine Entertainment Co. in pulling the company back from the brink of receivership, resulting in a recapitalisation of A.4 billion.

Amanda Laing, Group General Counsel of Nine Entertainment Co. was awarded In-House Lawyer of the Year for her instrumental role in the restructure and sale of the ACP Magazines business. As a key member of the Nine executive team, Amanda was also recognised for establishing a joint venture between Nine and Fox sports for the NRL broadcasting rights.

G+T was also recognised with awards for Debt Market Deal of the Year for Fortescue Metals term Loan B financing, M&A Deal of the Year for Foxtel’s acquisition of Austar United Communications and Insolvency + Restructuring Deal of the Year for the Nine restructure.

In addition to the recognition for major deals over the past year, G+T was also awarded Sydney Law Firm of the Year.

G+T lawyers were also nominated for deal team and dealmaker of the year.

Managing Partner Danny Gilbert said, “We are delighted with the recognition as it reflects the calibre of our work and lawyers.”

The ALB Australasian Law Awards recognise and celebrate the achievements of the past year within the Australian legal industry.

More information

For further information on Gilbert + Tobin, please visit


Clayton Utz a finalist at 2013 ALB Australasian Law Awards…

Sydney, 14 May 2013: Clayton Utz is in the running for several awards at the 2013 ALB Australasian Law Awards, which recognise and celebrate the legal profession’s achievements and successes over a 12-month period.

Clayton Utz is a finalist for Corporate Citizen Firm of the Year, as well as being shortlisted in the Employee Health & Wellbeing and Innovative Use of Technology Award categories.

Several deals which completed in 2012 and on which Clayton Utz had key advisory roles have also been named finalists in their respective categories:

Energy and Resources Deal of the Year
Yancoal Australia and Gloucester Coal merger: Clayton Utz advised longstanding client Noble Group on a proposed A billion merger between Gloucester Coal and Yancoal Australia. Key partners: Rory Moriarty and Graham Taylor.

Ichthys LNG Project Financing: A Clayton Utz team advised Chubu Electric Power Co. on its acquisition of an interest in the Ichthys LNG Project, which will develop the Ichthys fields, located in the Browse Basin off-shore of Western Australia, for the production of LNG and condensate. Key partners: Kevin O’Sullivan and Adel van der Walt.

Equity Market Deal of the Year
Sell down of shares in QR National: Clayton Utz acted for Queensland Treasury Holdings on its A.5 billion sell-down of shares in ASX-listed QR National Limited. The sell-down comprised a A.5 billion block trade to institutional investors that settled 11 October, and a A billion buy-back by QR National (subject to shareholder approval). Key partners: Tim Reid and Stuart Byrne.

M&A Deal of the Year
Pacific Equity Partners’ acquisition of Spotless: Clayton Utz advised longstanding client Spotless Group Limited on its acquisition by Pacific Equity Partners. Our role included advising Spotless on all aspects of the scheme of arrangement, including the preparation of all transaction and disclosure documents. Clayton Utz also provided ongoing counsel to the Spotless Board, executive team and management throughout the process. Key partners: Rod Halstead, Karen Evans-Cullen and Andrew Walker.
Sydney Desalination Plant privatisation: Clayton Utz had a minor role advising Infigen on its involvement in the Sydney Desalination Plant. Key partner: Bruce Cooper.

Project Finance Deal of the Year
APLNG project financing: A Clayton Utz team advised APLNG and its sponsors in respect of the successful close of the US.5 billion financing for APLNG’s liquefaction plant and facilities on Curtis Island. The transaction is Australia’s largest ever project financing and the first time that the export finance arms of the United States and China (which together will contribute at least US billion of debt) have co-operated on an Australian project. Key partners: Bruce Cooper, Arch Fletcher and Stephen Fall.

New Zealand Deal of the Year
Haier’s acquisition of Fisher Paykel: Clayton Utz advised Haier Group on the Australian aspects of its acquisition of 20% of Fisher & Paykel Appliances. Key partner: John Elliott
Award winners will be announced at a gala function at Sydney Town Hall, Sydney, on Thursday 30 May. The Awards event is well attended by both private practice and in-house lawyers and other legal industry professionals from Australia and New Zealand.

Bell Gully welcomes recognition at Australasian law awards…

31 May 2013

Bell Gully’s 18-partner Corporate team was named New Zealand Deal Team of the Year at the 2013 ALB Australasian Law Awards held at the Sydney Town Hall on Thursday night.

The awards offered recognition of Bell Gully’s work on many of the leading transactions in 2012. The firm advised clients on all four of the transactions named as finalists for New Zealand Deal of the Year, including Vodafone’s acquisition of TelstraClear, Haier’s acquisition of Fisher & Paykel Appliances, the sale of AMI Insurance to IAG and the Fonterra Shareholders Fund IPO. The Fonterra IPO, which involved a number of New Zealand firms, won the New Zealand Deal of the Year category as well as the Australasian award for Equity Market Deal of the Year.

Last night’s wins reflected a total of nine finalist nominations for Bell Gully, more than were received by any other New Zealand law firm.

Roger Partridge, Chairman of Bell Gully, said the strong result reflected the firm’s ongoing efforts to deliver outstanding value and service to its clients in a competitive market.

"In a market where there is considerable choice, clients consistently select Bell Gully to advise on New Zealand’s biggest deals. That’s not just because of the value we add to our clients’ transactions, but a reflection of the trust they have gained in us as we have helped them and their businesses succeed day-to-day.”

"This result is a testament to strong client relationships, and we’d like to thank our clients for their ongoing support.”

The ALB awards recognise the key transactions in Australia and New Zealand in 2012 and the legal excellence among the firms that advised on them. The finalists were assessed against criteria including deal value, complexity, breadth and the degree to which the work involved groundbreaking, original legal techniques and structures.

About Bell Gully
Bell Gully’s team of over 200 lawyers combines market-leading corporate, commercial, financial services, tax, property and dispute resolution capability with a wide array of specialist skills. We work closely with many of New Zealand’s leading companies and are recognised as a leading New Zealand legal adviser in a number of independent international legal directories.


Human Statue Bodyart

Human Entertainment

ALB Awards

Thomson Reuters

Thomson Reuters (Australia)

Sydney Town Hall

The best way to advertise your website is by writing articles and submitting them to article directories. Each article should include a URL in the author’s resource section that allows readers to click to a web page of your choice – preferably a page that expands on the topic of the article.

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Writing articles, therefore, enables your web page to be advertised in a number of different ways: on the directory itself, on another person’s website and through a prominent listing on Google, Yahoo, or any other search engine assuming that it has been effectively optimized. You can submit your article to an unlimited number of directories or ezines, and the more that accept it for publication the better. You need not change it for each, though it helps if you do. It’s not necessary though.

You can effectively advertise your website by writing articles and submitting the same one to as many different directories as you can. Google will not punish you, but over time will start to drop those listings where the article appears elsewhere. However, that takes time – several weeks, and you can compensate for that by writing at least one article a week.

When writing articles, however, it is best to write a slightly different version of each for each directory or ezine, and so avoid the duplicate content penalty. There are ways to achieve this easily and quickly, although many ‘article spinning’ techniques can produce articles that make little sense, or read badly and can do more harm than good to your site.

Trying to do that manually can be difficult, particularly if you have a number of websites to maintain. Writing articles can become a chore rather than the fun it should be, and you will eventually see your web pages drop down the listings till they disappear altogether. That will certainly happen if you submit the same article to every different directory and ezine.

The answer is to have your articles written for you by an article ghost writer. You pay the ghost writer to write your articles, but in all respects the article is yours. Your name goes with it as author, your URL is in the resource and you own the copyright. If a writer keeps the copyright, then don’t pay them since they are writing on your behalf, not selling you their article and retaining copyright.

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Make the landing page a squeeze page, and you can capture their names and email addresses, and so keep in touch with them by providing free tips, courses, free eBooks and the like, and then, occasionally, offers for your products.

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